
Inrate
Brand Guidelines and Strategy
Role : Brand Strategist
One of the main challenges in this project was to create a design that accurately reflected the company's expertise in sustainability and impact. We wanted to create a visual identity that was clean, modern, and professional, but also conveyed a sense of responsibility and commitment to sustainability.
To achieve this, we used a color palette of muted greens and blues, which evoked a sense of nature and conservation. We also incorporated imagery of the earth and other natural elements to reinforce the company's focus on environmental and social issues.
Another challenge was to create a design that was easy to navigate and understand, as the company's services and products are complex and technical. We used a clean
and simple layout, with clear headings and sections to make it easy for users to find the information they needed. We also created a system of icons and graphics that helped to break up the text and make it more visually engaging.
We also focused on creating a responsive design that would work well on all devices, including desktop, tablet and mobile


Color Theory
Iconography



Details Matter
Due to an NDA signed with my current employer, i am unable to display the entire project here, but I would be happy to discuss the same over a call.
Drop a message at, rahul_s@alumni.nid.edu and we can schedule a call for the same