As a creative head, i was responsible for leading the development of the brand strategy and visual guidelines for the global data analytics firm SG Analytics during a re-branding exercise. This involved working closely with the company's leadership team to define the goals and objectives of the re-branding effort, as well as conducting research and analysis to understand the company's target audience and competitors. Once the brand strategy and visual guidelines were developed, i worked with a team of designers and other creative professionals to bring the new brand to life through various marketing materials and campaigns.